Roundy’s does organic
Roundy’s is a supermarket megapology in the Midwest area (they own Pick N’ Save, Copps, and Rainbow Foods). They also sell store brand foods under the Roundy’s brand.
Imagine my surprise when I was cruising the organic dairy case (looking for my favorite Silk soymilk) and discovered that Roundy’s now offers organic milk. Huzzah!
This tells me a few things :
- Organic is officially mainstream (+)
- Organic appeals to people outside the lefty tree hugging crowd (+)
- Organic is done on the industrial scale just like conventional (-)
So with two (+)’s and one (-), this is a good thing. I’m walking the organic line; some things I like to buy organic (like my Silk) while others I go conventional. Let’s hope that we all continue to realize that energy intensive farming is not a winning strategy and keep moving the needle.
Filed under Milwaukee, economics, energy, environment : Comments (5) : Apr 20th, 2008 by tadfad
April 21st, 2008 at 1:58 pm
FYI: Cub also just launched their Wild Harvest organic store brand. The label includes dairy, product, meats, bakery and snacks.
April 21st, 2008 at 6:06 pm
soy milk is bad for you.
April 21st, 2008 at 6:38 pm
Doy milk is bad for me?? Say it ain’t so!
I need some scientific studies before I give up my Silk
April 22nd, 2008 at 1:49 am
yeah, but I suppose my heavily buttered morning bun isn’t exactly on the cover of Health and Wellness, so drink up.
April 22nd, 2008 at 8:02 pm
Heard this is where the action is! All I’ve got to say is I love Organic Valley. They are based in the hamlet where my g-rents also reside. They are such a good company, do so much for this up-and-coming little town . . . and they support my g-rents sister city project. Spend the extra dollar if you’ve got it!